#Thee 22 immutable laws of marketing series#
#Thee 22 immutable laws of marketing free#

3) Law of the ConsumerвЂ™s Mind: itвЂ™s better to be first in the mind of the consumer than first in the marketplace.Most people are interested in whatвЂ™s new, few are interested in whatвЂ™s better.2) Law of the Category: If you canвЂ™t be first in a category, create a new category.Typically the first in mind product is the superior quality one in the eyes of the consumer Marketing is a battle of perceptions, not product.Select a name that can be used generically (Coke, Tupperware, Q-Tip, Xerox, etc).Usually, the leading brands are the first brands They key is getting into the mind first in that market.Niche marketing and working in a smaller pond 1) Law of Leadership: It is better to be first than better.Coming from someone who I see as extremely successful and whom I highly admire, this was an easy sell. This book was recommended by Tim Ferriss as great book that heвЂ™s applied in his own businesses and has credited to his success. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Why then, they ask, shouldnвЂ™t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace. Synopsis: As Al Ries and Jack Trout вЂ“ the world-renowned marketing consultants and best-selling authors of Positioning вЂ“ note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity.

#Thee 22 immutable laws of marketing free#

Please feel free to write back to us with your opinion on all our blog posts like you always have.The 22 Immutable Laws of Marketing by Al Ries & Jack Trout The days chosen for the blog post will be Tuesdays and Thursdays of the week so as to not disturb you during your busy first day of the week and the tiring last day of the week. This is just the introduction and weвЂ™re hoping that when we walk the Laws, we will get enough feedback, views and discussions so as to arrive at a mature conclusion at the end of the series.

#Thee 22 immutable laws of marketing series#

This write up has been converted into a blog series and will be shared over a period of twelve weeks, two laws per week. LetвЂ™s take one law at a time and try relating it to the Digital Marketing arena and see what needs to be done in order to implement them in our Digital Marketing Strategy. If Yes, then how do we relate them to the new market at hand.ДЄ sincere attempt is made here to relate вЂThe 22 Immutable Laws of MarketingвЂ™ by Al Ries and Jack Trout to todayвЂ™s market where the вЂDigital Marketing RulesвЂ™ plays a major role in Marketing Strategy decisions. It is about time to try and draw a line to see if the fundamental laws of marketing still apply. We are also seeing a trend of major investments running into billions of dollars going into Internet dependent companies like e-commerce, App Development, Social Media platforms, etc. The primary reason being the relevance of those Laws of Marketing even to this dayвЂ™s business and hence, most of the marketers consider these laws as the fundamental laws of Marketing and apply them actively in their game plans.Д®nter Digital Marketing, does anything change? The rise of companies like Google, Facebook, Skype and Whatsapp in the recent years have changed the dynamics of the market quite significantly. This book though 20 years old is still one of the most read books by Marketing professionals even today. Most of the marketers in todayвЂ™s competitive world must have read the popular book by the renowned Marketing Consultants and Gurus вЂAl Ries and Jack TroutвЂ™.